Website Launch Bootcamp

Website Launch Bootcamp: A Crash Course in Brand Strategy, Copywriting and Squarespace Design for Your Business A 3-Week Bootcamp covering everything you need to launch your website and brand, and start getting perfect-fit CLIENTS. Kara (website designer) and Lauren (copywriter) work with values-centered small business owners and solopreneurs to create meaningful brand identities, clear and consistent messaging, and eye-catching websites that convert. In 3 weeks, you'll create a clear brand identity for your business in week one, craft your messaging and website copy that converts in week two, and learn how to design a design-forward Squarespace website that is optimized for user experience in week three. Get ready to launch!

Online bootcamp hosted by Kara Ferreira

When Kara teaches website design, she finds that most people don’t realize how much of the final website is dependent on branding and especially strategic copywriting. 

That’s why she invited Lauren to join her for this Website Launch Bootcamp so that together we could run through everything you need to create your website the right way.

Week One

Together, we’ll teach you basic brand strategy: identifying your niche, your brand promise and brand mission, differentiating between yourself and your brand and when that is necessary, color psychology, font choices, and so much more.

Week Two

Lauren will dive into all things copy. Her approach to copy is ethical and heaping with empathy - so if you feel icky about being “salesy” that’s cool - we’re not doing that. What we are doing is your three core pages: Home, About & Services, focusing on pulling out your point of view and differentiators so you stand out and get more CLIENTS.

Week Three

 Kara will show you how to bring it all together in a conversion-focused Squarespace website that represents you and your brand. We’ll dig into all things Squarespace design from basic setup to easy CSS code that you can copy and paste for the ultimate custom look.

We’re not into cookie-cutter websites here - we want you to be able to create something you’re proud to launch with.

The Bottom Line

You’ll be getting everything you need to launch your online presence in this crash course of website design and copy. Our goal is for you to learn the strategies to write your own copy, and the skills to design anything you need on your website.

That way you don’t have to hire US (or anyone else) ever again. We’re excited to have you join us in the Website Launch Bootcamp - see you there!


Check out some of the service-based businesses we’ve helped to bring more personality into their design and copy. 




Curriculum Preview

Week 1
Introduction and Brand Strategy
Introduction: Personal Identity vs. Brand Identity
Brand Strategy: Values, Key Differentiators
Brand Strategy: Creating Your Brand Tone + Visuals
Copy: Introduction to Website Copy
Week 1 Live Q&A Live
Mon, August 2, 2021 at 5PM (PST)
Week 2
Writing Your Website Copy
Copy: Writing your About Page
Copy: Writing your Services Page
Copy: Writing Your Homepage
Week 3
Website Design + Launch

Website Designer + Online Business Mentor

I'm the owner of Kara + Co Creative, and online design shop that helps women business owners (and a few good guys too) get their businesses up and running online. From websites to online business systems, I've got you covered!

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One-time enrollment fee.

Continue $397.00

What's Included

Flexible Schedule
Set and maintain flexible deadlines.
Classes are in English.
Approximately 21 days to complete
Suggested pace of 2 hours/daily.
Shareable Certficiate
Earn a certificate upon completion.
Live Classes
Interactive live classes you can attend or watch a recording.
On-demand Classes
Self-paced classes you can view at any time.

Additional Instructors

Lauren Van Mullem Instructor
Ethical copywriter for conscious entrepreneurs

Lauren Van Mullem has been writing content and sales copy for online businesses since 2008 and has helped hundreds of entrepreneurs and coaches attract the right-fit clients who love them. In 2016 she switched her focus to working with the people closest to her heart - life, health & wellness, and intuitive/spiritual coaches who are out to make the world better, one person-to-person connection at a time. Her specialty is website copy that helps coaches connect with their ideal clients in ways that are ethical, feel good and lead to sales. Lauren’s deepest value is generosity and her motto is: Make every word a force for good. You can find her at www.TruerWordsbyLauren.com, on Facebook, and YouTube.

Bootcamps on U

Expert instructors
Learn from creators who have a passion for sharing their skills and techniques in live and on-demand formats.
Cohort Based Courses
Advance through material together in cohorts, with instructors and participants.
Meet your peers
Meet, collaborate and learn from other like minded participants. Build your career and your network.

What others are saying

Joey F.
Joey F. Marketing Directory

Learning from engaging and expert instructors in a real time format is a powerful new way to learn. I love that I can participate in live office hours.

Michelle Jackson
Michelle Jackson Customer Support Specialist

Some of the people in my cohort are executives and engineers at some of the world’s top companies. I never thought meeting and learning from new people would be this good. 🤯

Jose Julian
Jose Julian Learner from Mexico City

Ten times better than watching YouTube videos all by myself. I love getting support from instructors and other students when I get stuck on a problem.

Reyna M.
Reyna M. Learner from Miami, Florida

Such a great way to learn design from people that do this for a living. I always thought bootcamps were only for fitness and coding.

Frequently asked questions

Yes, instructors typically host live classes or live office hours as part of their bootcamps on U. In addition to this, you will have exclusive access to a chat messaging where the instructor(s) will answer questions related to the material covered by the bootcamp. From time to time, some instructors also have guest instructors or assistants that will support you in your learning journey as well.
Rest assured, you don’t have to attend all live sessions. All live classes and office hours are automatically recorded and made available to the participants in the event you're not able to attend.
Bootcamps on U are cohort-based courses, meaning participants are grouped with other participants and they learn together at the same time. In addition, U enables collaboration amongst participants so that you can learn from your peers. This makes the bootcamp more fun and enjoyable than a self-paced course.
Most bootcamps have a hard start date and end date, and some allow you to join at any time. Please scroll to the top of the bootcamp page to see the details.
No, there is no 3rd party plugin or application needed. You can join any live class or on-demand class directly from the U web app or mobile app. You’re able to join live sessions 10 minutes before the start time.
Yes of course. You can join any live session or access on-demand classes from the U mobile app. It is available for iOS and Android devices. Visit https://www.u.camp/download

Connect with Kara Ferreira and 7+ others

Lauren Van Mullem
Kara Ferreira