When Kara teaches website design, she finds that most people don’t realize how much of the final website is dependent on branding and especially strategic copywriting.
That’s why she invited Lauren to join her for this Website Launch Bootcamp so that together we could run through everything you need to create your website the right way.
Together, we’ll teach you basic brand strategy: identifying your niche, your brand promise and brand mission, differentiating between yourself and your brand and when that is necessary, color psychology, font choices, and so much more.
Lauren will dive into all things copy. Her approach to copy is ethical and heaping with empathy - so if you feel icky about being “salesy” that’s cool - we’re not doing that. What we are doing is your three core pages: Home, About & Services, focusing on pulling out your point of view and differentiators so you stand out and get more CLIENTS.
Kara will show you how to bring it all together in a conversion-focused Squarespace website that represents you and your brand. We’ll dig into all things Squarespace design from basic setup to easy CSS code that you can copy and paste for the ultimate custom look.
We’re not into cookie-cutter websites here - we want you to be able to create something you’re proud to launch with.
The Bottom Line
You’ll be getting everything you need to launch your online presence in this crash course of website design and copy. Our goal is for you to learn the strategies to write your own copy, and the skills to design anything you need on your website.
That way you don’t have to hire US (or anyone else) ever again. We’re excited to have you join us in the Website Launch Bootcamp - see you there!
Check out some of the service-based businesses we’ve helped to bring more personality into their design and copy.
I'm the owner of Kara + Co Creative, and online design shop that helps women business owners (and a few good guys too) get their businesses up and running online. From websites to online business systems, I've got you covered!
Lauren Van Mullem has been writing content and sales copy for online businesses since 2008 and has helped hundreds of entrepreneurs and coaches attract the right-fit clients who love them. In 2016 she switched her focus to working with the people closest to her heart - life, health & wellness, and intuitive/spiritual coaches who are out to make the world better, one person-to-person connection at a time. Her specialty is website copy that helps coaches connect with their ideal clients in ways that are ethical, feel good and lead to sales. Lauren’s deepest value is generosity and her motto is: Make every word a force for good. You can find her at www.TruerWordsbyLauren.com, on Facebook, and YouTube.
Learning from engaging and expert instructors in a real time format is a powerful new way to learn. I love that I can participate in live office hours.
Some of the people in my cohort are executives and engineers at some of the world’s top companies. I never thought meeting and learning from new people would be this good. 🤯
Ten times better than watching YouTube videos all by myself. I love getting support from instructors and other students when I get stuck on a problem.
Such a great way to learn design from people that do this for a living. I always thought bootcamps were only for fitness and coding.